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Vana Furniture — Vana Stays, a film by Zedia
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Brand film · Vana Furniture

Vana Stays

One man, one armchair, and ninety years of history — from 1934 to today, the chair stays.

Client
Vana Furniture
Format
Brand film
Length
0:53
Zedia
Script · Shoot · Edit

The brief

Tell a ninety-year story in under a minute.

Vana has been making furniture since 1934. Instead of listing dates, this brand film lets one armchair carry the history.

The same man sits in the same chair through the decades: in the ruins of the Second World War, in a quiet, sunlit room of the years that followed, masked and alone in 2020, and in a sharp suit in 2024. The times change around him; the chair doesn't. The film ends on the empty chair and the line: Vana — quality and continuity.

Read the Vana brand story →

Inside the film

Frame by frame

Stills taken from the final cut, in the order they appear.

1939–1945: the Second World War, and the chair is already there.00:05
1939–1945: the Second World War, and the chair is already there.
The years after: nothing ever stopped the progress.00:17
The years after: nothing ever stopped the progress.
2020: a pandemic, and the same chair to sit it out in.00:28
2020: a pandemic, and the same chair to sit it out in.
2024 — and still going.00:40
2024 — and still going.
Vana: quality and continuity.00:51
Vana: quality and continuity.

The film

Watch it in full

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