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Zedia — Marketing Agency
ACC — Summer at Home, a film by Zedia
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TV commercial · ACC

Summer at Home

A family melting through a Kurdistan summer — paper fans, hand fans, short tempers — until an ACC unit cools the room.

Client
ACC
Format
TV commercial
Length
0:42
Zedia
Script · Shoot · Edit

The brief

Make the summer heat everyone knows into a reason to choose ACC.

ACC sells and installs air conditioning across Kurdistan. The film starts from a scene every family here knows: a hot afternoon on the sofa, everyone fanning themselves and everyone a little irritable.

Dad waves a hand fan, Mum a paper one, and the argument about the heat ends with a phone call. Then the ACC floor-standing unit comes on, cool air fills the room, and the family finally relaxes. The closing line connects ACC to Runaki, Kurdistan's 24-hour electricity project.

See the ACC brand identity →

Inside the film

Frame by frame

Stills taken from the final cut, in the order they appear.

A hot afternoon: three people, two fans, one sofa.00:01
A hot afternoon: three people, two fans, one sofa.
Fanning doesn't help.00:13
Fanning doesn't help.
The heat turns into an argument — and a phone call.00:23
The heat turns into an argument — and a phone call.
The ACC unit comes on and the room cools.00:35
The ACC unit comes on and the room cools.
The ACC floor-standing unit, up close.00:38
The ACC floor-standing unit, up close.

The film

Watch it in full

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