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Zedia — Marketing Agency
Vana Furniture — Built for Pressure, a film by Zedia
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TV commercial · Vana Furniture

Built for Pressure

A penalty in a packed stadium — and a goalkeeper who never gets up from his Vana chair.

Client
Vana Furniture
Format
TV commercial
Length
0:15
Zedia
Script · Shoot · Edit

The brief

Prove a Vana office chair can take real pressure — in fifteen seconds.

The shortest film in Vana's World Cup series makes one point and makes it fast: Vana chairs are built to take pressure.

In a full stadium, the striker steps up to take a penalty. In goal, the keeper doesn't dive — he stays seated in a Vana office chair. The shot comes in and the ball ends up resting on the seat, next to the line in Kurdish: built for heavy pressure.

Read the Vana brand story →

Inside the film

Frame by frame

Stills taken from the final cut, in the order they appear.

In goal, under the floodlights: the keeper.00:00
In goal, under the floodlights: the keeper.
At the spot: the striker, the stadium behind him.00:02
At the spot: the striker, the stadium behind him.
The run-up.00:03
The run-up.
The keeper takes the penalty sitting down — in a Vana chair.00:05
The keeper takes the penalty sitting down — in a Vana chair.
The ball comes to rest on the seat: built for heavy pressure.00:10
The ball comes to rest on the seat: built for heavy pressure.

The film

Watch it in full

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