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Zedia — Marketing Agency
Vana Furniture — 90 Minutes, a film by Zedia
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TV commercial · Vana Furniture

90 Minutes

Friends, snacks and a long match at home — and one armchair that is still comfortable at the final whistle.

Client
Vana Furniture
Format
TV commercial
Length
0:17
Zedia
Script · Shoot · Edit

The brief

Sell comfort that lasts as long as the match does.

The living-room chapter of Vana's World Cup series. A group of friends in their teams' shirts gather at home with popcorn and fruit to watch the match.

While everyone else shifts, slumps and moves around, one of them sinks into a Vana armchair and stays there, perfectly content. The close-up on the Vana tag gives it away, and the end line asks: ninety minutes, plus extra time? No problem.

Read the Vana brand story →

Inside the film

Frame by frame

Stills taken from the final cut, in the order they appear.

Match night at home: the ball, the shirts, the popcorn.00:01
Match night at home: the ball, the shirts, the popcorn.
Everyone settles in for the game.00:03
Everyone settles in for the game.
Ninety minutes is a long time to sit still.00:07
Ninety minutes is a long time to sit still.
The detail that matters: the Vana tag on the armchair.00:08
The detail that matters: the Vana tag on the armchair.
90 minutes and extra time? No problem.00:14
90 minutes and extra time? No problem.

The film

Watch it in full

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