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Zedia — Marketing Agency
Vana Furniture — The Broken Chair, a film by Zedia
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TV commercial · Vana Furniture

The Broken Chair

Two friends, two shirts, one World Cup match — and only one of their chairs survives it.

Client
Vana Furniture
Format
TV commercial
Length
0:24
Zedia
Script · Shoot · Edit

The brief

Show how a chair holds up when the match gets tense.

Part of Vana's World Cup series, this one is played for laughs. A Spain fan and an Iraq fan settle in to watch a match together, each in his own chair.

Ninety minutes of shouting, leaning and jumping later, one chair gives way and its owner ends up on the floor — while his friend, in his Vana chair, laughs it off. The closing line, in Kurdish: not every chair makes it through the World Cup.

Read the Vana brand story →

Inside the film

Frame by frame

Stills taken from the final cut, in the order they appear.

Kick-off: two friends, two shirts and plenty of opinions.00:01
Kick-off: two friends, two shirts and plenty of opinions.
Every chance on the screen gets a reaction from the chair.00:02
Every chance on the screen gets a reaction from the chair.
Nerves before the big moment.00:08
Nerves before the big moment.
One chair gives up. The Vana chair doesn't.00:15
One chair gives up. The Vana chair doesn't.
The closing line: not every chair survives the World Cup.00:22
The closing line: not every chair survives the World Cup.

The film

Watch it in full

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