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TV commercial · Bhoney
Everywhere, for Everyone
An older man, a young shopper and a supermarket shelf of Bhoney that doesn't stay full for long.
- Client
- Bhoney
- Format
- TV commercial
- Length
- 0:49
- Zedia
- Script · Shoot · Edit
The brief
Tell people Bhoney is on the shelf near them — and that it's for every age.
Once Bhoney had its premium place as a gift, the next job was reach: letting people know they can pick it up on their everyday shop.
The film follows shoppers of different ages into a supermarket, past the aisles, to Bhoney's honeycomb-panelled display stand. An older man turns a jar over in his hands; the shelf behind them slowly empties; and everyone ends up in the same checkout queue. The closing line, in Kurdish: Bhoney — everywhere, for every age.
Inside the film
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Stills taken from the final cut, in the order they appear.
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00:37The film
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