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Brand identity · 2026

Shyfa

Arms open. Sun up.

Shyfa carries the idea of healing and renewal — and the mark says it without a word. A sun rises over a figure with open arms, the Y of the name reimagined as a person stretching up to meet the light. Warm Sunrise and cool Lagoon rays fan out behind it; the name settles below in a calm, classic navy. The whole system is built to feel like the start of a good day — open, optimistic and easy to approach.

Palette

  • Sunrise#F3C242
  • Lagoon#1B8C99
  • Warmth#F2A12A
  • Shyfa Navy#1C4271

Typography

Plus Jakarta Sans

Selected creative work

Campaigns we've shipped