Brand identity · 2026

Profex

Name: Zedia
Address: 120m Street, Italian City 2, Villa No. 175, Erbil, Kurdistan Region, IQ
Telephone: +9647511000060

Learn to make a profit.

Profex teaches people to trade — not to gamble. The identity had to sound like a teacher, not a salesman: a light, lowercase wordmark where a single stroke of the x keeps rising and becomes an arrow. Midnight is home, and signal red is saved for the one line that matters.

Palette

Midnight#150C3D
Signal Red#E63B61
Violet#3B2C8F
Chalk#F4F2FA

Typography

Sora · IBM Plex Mono

Next project

PropHouse Real Estate

Selected creative work

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