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PropHouse Real Estate logo

Brand identity · 2026

PropHouse Real Estate

One line turns a word into a house.

PropHouse is a real-estate brand drawn like an architect's set of plans. The logo is one continuous line: the crossbar of the F lifts up and runs on as a roof over the H, turning the word into a house. Everything after follows the same discipline — two inks, uncoated paper, wide geometric capitals and a drafting-table monospace. No gloss, no gradients, nothing competing with the mark.

Palette

  • Charcoal#262626
  • Graphite#4D4D4D
  • Concrete#BDBAB5
  • Paper#F1EFEC

Typography

Josefin Sans · IBM Plex Mono

Selected creative work

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