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Brand identity · 2025

Spear Express

We make distance feel shorter.

Founded in 2020, Spear Express is an integrated logistics company built for one route above all — the China–Iraq trade corridor. It carries freight from pickup at the source in China to final delivery in Iraq, by air, sea and land. The identity had to feel like the service: fast, two-directional and sure-footed at both ends. So the mark was built from movement itself — a spear that points forward, and a pair of arrows that run the route both ways.

Palette

  • Spear Orange#F15A22
  • Cobalt Blue#2357C4
  • Royal Navy#1748A4
  • Mist#EEF2F8

Typography

Poppins · Mulish

Selected creative work

Campaigns we've shipped