Roseau

Roseau is the French word for reed — slender, upright, and strong when gathered in a bundle. The identity takes that image literally. The letters R, S and M are drawn as tall parallel strokes that lean on one another and share their stems, so the monogram reads as a single bundle rather than three characters. A diamond crest binds it — a mark you can emboss, engrave or stitch. The palette holds to navy, white and reed: the whole system is tall lines, held together.