Qassab Oil

Qassab Oil moves fuel and lubricants across the Kurdistan Region — on tankers, in drums, out of a yard. The identity had to survive all of it: sprayed through a stencil, stitched on a pocket, printed on a card, and read from the far end of a forecourt. So the whole brand was built from one letter. The Q of Qassab is a heavy ring whose tail breaks off, turns into a spout and lets a single drop fall — oil, stated without a picture of a barrel.