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Brand identity · 2026

Multi Brands VIP

Many names. One house.

Multi Brands VIP is a house of many labels under one name — a luxury multi-brand boutique where whatever the brand inside, everything leaves in the same charcoal bag. The identity is built on a single crest: a six-sided hexagon for the many names that sit under one roof, a bold slab-serif M set like a monogram on a signet ring, and an endless infinity knot for a choice that never runs out. Gold foil on matte charcoal — lit over the door, pressed into every card, closing every gift box and hanging from every tag.

Palette

  • Charcoal#2E2E33
  • VIP Gold#C9982F
  • Onyx#1F1F23
  • Cream#EFE6D2

Typography

Cinzel · Lato

Selected creative work

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