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Diamond Plus logo

Brand identity · 2026

Diamond Plus

Cut clean. Made to last.

A mark drawn as a single cut stone — a diamond built from open strokes rather than a solid fill. Read the facets once and you see a gem; read them again and the initials of Diamond Plus appear. The system stays deliberately restrained: one mark, a deep midnight navy, platinum for foil and metal, and a high-contrast serif used sparingly, like a sparkle.

Palette

  • Midnight#1F2438
  • Platinum#B8BCC6
  • Pearl#F4F3F0
  • White#FFFFFF

Typography

Bodoni Moda · Manrope

Selected creative work

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