Argos Platinum

Argos Platinum is a petrol marketing company, and the brand is built to feel the way premium fuel should — calm and expensive, never loud. The whole identity runs on two colours and one mark: a single black drop, opened by a white sweep, with an oil derrick drawn in fine gold inside. On dark grounds the drop turns platinum, so the logo holds its weight at night — on a totem, a canopy, a dispenser or a card.