Event Management2025

FTM — Launch Series

Zedia ran a nine-event launch series for FTM across Iraq's three major cities, 500+ guests at every event.

Client: FTM — Launch Series
Discipline: Event Management
Year: 2025

Nine launch events across Erbil, Duhok and Sulaymaniyah — 500+ guests at each.

Zedia planned and ran a nine-event launch series for FTM across Iraq's three major cities — Erbil, Duhok and Sulaymaniyah. Each event welcomed more than 500 guests, sent every attendee home with a gift, and put FTM's future front and centre: its position as a leading name in switches and electrical products built for the Iraqi market. Nine nights, three cities, thousands of people met in person — a launch that travelled to its audience instead of waiting for it.

By the numbers

Events: 9
Cities: 3
Guests / event: 500+
Category: Switches & electricals

Event management

The full package behind every night.

Every Zedia event runs on our complete in-house package — stage, sound, lighting, branding, media and post-production under one roof. In 2025 alone we produced 17+ events across Erbil, Kalar, Sulaymaniyah and Duhok for names like FTM, Deco, ACC, Roshna, BMO, Aksoy (International Holding) and INP — alongside our own annual event.

400+
Business owners per event
9
Events in the series
3
Cities toured
17+
Events produced in 2025

7-person crew
Stage Management
- Full show-calling and live program control
- Backstage cueing and time coordination
- Direction of lighting, sound, visuals and video
- Speaker prep and on-stage guidance
- A professional, experienced host
- Live music by Nawzhin Kaman
Full LED hall
Sound & Lighting
- Large stage LED screen for media and branding
- Concert-grade professional sound system
- Ceiling, wall and corner LED — the whole hall dressed
- Face lighting that flatters every speaker
6+ printed assets
Branding & Design
- Event brochure — agenda, sections and speaker profiles
- Red-carpet arrival
- Custom entrance-gate design
- Roll-up banners at entrances and corners
- A branded photo wall for guests
2 photo · 3 video
Media Department
- Backdrop design
- Content, speaker-profile and screen videos
- Looping welcome videos for waiting guests
- 2 photographers covering guests and the hall
- 3 videographers, one fixed to archive it all
TV + press
Media Consultancy
- Coordination with local and satellite TV channels
- Interviews and prepared talking points
- Inviting public figures and notable guests
- Helping guests publish the event on their own channels
5-person live team
Live Coverage
- An on-site editing team publishing during the event
- Photos edited and posted in real time
- A full 5-person media crew on the floor
14 reels · 1 film
After the Event
- A complete content bank in one shared drive
- 14 Reel videos
- 1 documentary for YouTube and TV
- 12 Stories and 12 page posts
- Every raw and final file handed over
- A private gallery where guests find their own photos
5-star hall
Venue
- Selection of your preferred hotel hall
- e.g. Divan Hotel and other 5-star venues

On tour in

ErbilDuhokSulaymaniyah

How it went

A series, not a single night

Instead of one launch, FTM went city to city — nine events that carried the brand across Erbil, Duhok and Sulaymaniyah and put it directly in front of thousands of people.

Every guest, a gift

Each of the 500-plus attendees per event left with a present — a small gesture that turned a product launch into an experience people remembered and talked about afterwards.

The message

Every event told the same story: where FTM is heading as a switch and electrical-products brand made for the Iraqi market, and why it is a name worth trusting.