Vana Furniture
4 yearsFrom a local showroom to an international brand shipping across Europe.
When Zedia took on Vana Furniture, it was a respected local name with a limited digital footprint. Four years on, it is one of the most recognised furniture brands in the region — and, most importantly, no longer bound by Iraq's borders. What began as a showroom in Erbil now sells and ships to customers across Europe and beyond.
From
A local furniture showroom in Erbil
To
An international brand selling to Europe and beyond
By the numbers
- 4 yrs
Partnership
- 2,000+
Pieces of content
- 40M+
Views per year
- International
Now shipping to Europe
Most viewed
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The story
The foundation
The first job was consistency. Over four years we built and ran an always-on content engine for Vana — more than 2,000 pieces of content — anchored by a distinct visual identity that made the brand instantly recognisable in a crowded market. Instead of one-off posts, Vana got a system it could grow with.
The reach
That system compounded. Vana now draws over 40 million views every single year, turning a local showroom into a name people actively follow for design and inspiration. Reach at that scale doesn't just build awareness — it builds a pipeline of customers who already know and trust the brand before they ever walk in or click buy.
The results
The numbers followed the attention. Online sales grew 12× as the brand's digital channel went from an afterthought to a serious revenue stream, and overall sales roughly doubled year on year — compounding, over four years, into a fundamentally larger business.
Going international
The real turning point was crossing the border. Vana moved from selling locally to exporting — shipping products to Europe and markets outside Iraq. A local furniture showroom became an export brand, competing and winning on an international stage.
The growth
What we made
Content production
2,000+ pieces of photo, video and social content across four years
Social media management
Always-on strategy, publishing and community management
Brand visual system
A consistent identity applied across every touchpoint
Video & photography
Product and campaign shoots built for reach
Reach & paid campaigns
Scaling to 40M+ views per year
Export-market positioning
Positioning and marketing for European and international buyers
