Eng Talaat Group
2 yearsThe only local brand that went worldwide — in just two years.
In two years, Zedia took Eng Talaat Group from a local operation to a brand selling internationally, reaching customers as far as Africa. It is the only local brand in its space to go worldwide in that timeframe — proof of how fast a clear brand and a consistent presence can open new markets.
From
A local group operating within Iraq
To
An international brand selling to Africa and beyond
By the numbers
- 2 yrs
Partnership
- 300+
Pieces of content
- Africa
Now selling internationally
- Worldwide
Only local brand to go global
The story
The build
We started by giving Eng Talaat a credible, consistent presence: 300+ pieces of content over two years that made the brand look — and feel — like a serious international player long before it was one.
The growth
That presence converted. Gross sales doubled and online sales grew 3.5×, a step-change in both the total size of the business and the strength of its digital channel.
Going worldwide
The headline is reach. Eng Talaat began selling to Africa — becoming the only local brand in its category to cross into international markets in just two years. What used to be a local group is now an export business.
The growth
What we made
Brand strategy
Positioning built to travel beyond the local market
Content production
300+ pieces of content over two years
Social media management
Consistent, credible presence at scale
International positioning
Preparing the brand for export markets
Digital sales growth
Driving online sales up 3.5×
Video & photography
Content built to sell across borders
