Dr Dilshad Clinic
1 yearFrom a 3-person beauty office to one of Erbil's biggest clinics — in one year.
Dr Dilshad started as a small, new beauty clinic with three employees. In one year — building the brand from zero — Zedia helped grow it into one of the biggest and best-known beauty clinics in Erbil, with over ten employees and a flagship new branch in Bakhtyari. This was a ground-up build: brand, identity, positioning and marketing created from nothing.
From
A small new beauty clinic, 3 employees
To
One of Erbil's biggest clinics, 10+ employees, a flagship Bakhtyari branch
By the numbers
- 1 yr
From zero to leader
- 100
Pieces of content
- 3 → 10+
Team grew
- New branch
Flagship in Bakhtyari
The story
From zero
There was no brand to revive — we built one. Over a single year we created Dr Dilshad's identity, positioning, marketing plan and market study from scratch, giving a small new clinic the foundations of a category leader.
The growth
The business grew to match the brand. The team more than tripled — from 3 employees to over 10 — and the clinic opened its biggest branch yet in Bakhtyari, Erbil, turning a modest office into a flagship destination.
Becoming a name
Through 100 pieces of content and a clear market position, Dr Dilshad became one of the most recognised beauty clinics in the city — the kind of name people mention first when they think of the category.
The growth
What we made
Logo & branding
A complete visual identity built from zero
Market study
Research into the category and audience
Market positioning
A clear place to own in a crowded field
Brand building
Turning a new office into a recognised name
Marketing plan
The strategy that drove the year's growth
Content production
100 pieces of content in one year
