Bhoney

1 year

From 'what is that?' to the only organic, original honey in the market.

Bhoney was a local honey brand almost nobody had heard of. In a single year, Zedia repositioned it as the market's only organic and original honey — and, more importantly, as a premium gift people are proud to give. It went from unknown to the honey you buy for the people you care about.

From

An unknown local honey brand

The only organic, original honey — and a premium gift

By the numbers

1 yr
To reposition
100+
Pieces of content
2M+
Views online
Nationwide
Selling across Iraq

The story

The repositioning

The core move was ownership of a claim. We took Bhoney from an unknown product to a clear, defensible position: the only organic and original honey in the market. It's a claim no competitor could credibly take — and it gave customers a single, simple reason to choose Bhoney over anything else on the shelf.

Building demand

Then we built the audience to match. Over 100 pieces of content in a year drove 2 million views online and put Bhoney in front of customers across all of Iraq — turning a local product into a name recognised nationwide.

The premium play

The strategic win was elevation. We made Bhoney premium: the honey you give, not just the honey you buy. When someone wanted a meaningful gift for a loved one, Bhoney became the answer — a positioning that supports higher prices and stronger loyalty.