Vana Towers
Built from zeroA landmark development given a brand worthy of the skyline.
Vana Towers is a statement, and its brand had to match. Zedia built the full package — identity and brand guideline, a sales catalog, a website, the marketing and sales strategy, and managed social media — everything needed to sell a landmark.
From
A development with no brand
To
A landmark brand built to sell units
The story
A brand for a landmark
We built Vana Towers an identity with the weight of the building itself, held together by a guideline across every sales touchpoint.
Built to sell
Catalog, website, marketing and sales strategy and social all pointed at one thing — moving units.
What we made
Logo & identity
A brand with the weight of a landmark.
Brand guideline
Consistency across every sales touchpoint.
Sales catalog
A catalog built to present and sell the units.
Website
A site that showcases the towers and captures leads.
Marketing plan
The strategy behind the launch and sell-through.
Marketing & sales
Campaigns aimed squarely at driving unit sales.
Social media management
A presence that keeps the development top of mind.